Business events are one of the best ways to connect with your audience. Whether you want to gain new customers, cultivate current loyalty, or strengthen the engagement of your employees, a conference is a great solution for companies trying to reach their target audience.
More and more companies are opting for this solution and the MICE industry (Meetings, Incentives, Conferences, Events) continues to grow globally. Hosting conferences or events has been shown to be beneficial, not only for large companies but also for service providers, small organizations, and delegates who have attended the event. It’s a great time to promote new ideas, introduce new products or services, meet decision-makers, engage your employees, or expand your network.
While there are plenty of event agencies and conference venues that will help you plan and organize the perfect event, one of the many things that should never be underestimated is the proper organization of the event. Trying to link things with enough lead time is important to avoid any last-minute frustration and pressure and make sure your guests enjoy a smooth event. If this is your first time trying to plan a major conference for your company, there are a few important things to consider:
Planning and Budgeting
Whether your conference is sponsored or not, putting the event plan and budget together is important. There are some important things to consider in shaping your event plan and budget:
- Cost of local rental
- Cost of cooking
- Speaker fee
- Visual audio costs
- Event items
Proper planning and budget also take into account unforeseen circumstances. For example, if the speaker cancels at the last minute or the AV system fails, you should be prepared to deal with the problem and find a solution as soon as possible. Remember, it is always important to have a backup plan such as backup in case the first plan fails.
Selection of a suitable place for a conference hotel
Finding the right conference hotel, venue, or congressional center is the key to the success of your event. A good location should not only provide the right size for conference venues and meeting rooms, but it should also be easy to reach your event audience to avoid the day’s show.
If you are planning to host your event in Europe, one of the most popular MICE venues to consider in London. The city not only offers a huge selection of conference hotels to choose from but also has five airports, making it an international hub and easy-to-navigate city. In addition, the city offers a large range of unique conference hotels, event venues and attractions, making sure that those who will be there will have a lasting memory of your conference. To help you find conference rooms in luxury hotels, there are excellent online booking platforms that offer conference hotels on the edge of London. They removed the problem of finding a place and allowed you to get suggestions quickly and reserve the best hotel with conference facilities.
A well-organized conference should have a theme. This is the integration agenda that speakers are expected to bring. The essence of the company incorporates a repetitive but interesting concept.
It also incorporates visual donations from participants and gives your event delegates the key take on the event. In addition, it helps with the promotion and branding of your organization. From logo design, post a message, to hashtags to social media, the company theme helps drive engagement and signing.
Marketing and Advertising
Delegates should be well aware of your upcoming conference, and marketing is a very important part of every conference. Make sure you maximize lead time and post ‘Save days’ as soon as possible. Follow the reminders and more information about the agenda, new speakers, and location, and don’t forget to share your event on your appropriate social media channels to drive more subscriptions and engagements. You can create a specific Facebook page for the event and update it with relevant content. This will help keep the big day moving in the minds of those present.
When you create a buzz with your conference, it is very important that you look at your audience. Is the event designed for selected departments and companies? Maybe it’s just a staff event. Does it involve senior leaders? It is important to note that some conferences should include the media while others do not. Considering a target audience, advertising your event becomes easier.
Without a doubt, event planning can make or break an event and be a great success. Factors such as finding the right conference hotel, driving registration, finding and booking loudspeakers, event planning, and communication and communication activities are all important things you need to think about before your event. Putting a good event plan together will also help you make sure attendees are involved, motivated, and fully enjoy their conference experience.