Attending a business communication event offers you many different benefits, both personal and professional. You can build meaningful connections, learn from others, check out your competition, and much more.
With 40% of marketing experts saying they will increase the budget for their events next year, we have included our top ten benefits of attending conferences and internal company events.
1. “Surrounding is coming”
One of the great benefits of attending an event is the opportunity to support others in your network.
Creating an event can take a lot of energy, time, and resources and the host’s efforts can sometimes be overlooked. Setting aside time to attend the event shows your commitment and respect.
People are more likely to take the time to support you and your business, if you have done the same for them.
The next time someone invites you to a party, think about what it would mean if you were present and how you could help your relationship move forward.
2. Build strong relationships by interacting with people face-to-face
Business network platforms are an amazing way to grow your network and get exciting connections.
However, once you have found the people you are looking for, there is nothing compared to face-to-face meetings to build trust and build meaningful relationships.
Research has found that 77% of advertisers use face-to-face marketing as a key component of a product’s marketing strategy.
There are many exciting business networking events in the UK. These events are a great opportunity to meet and connect physically and to build strong business relationships that can grow into mutually beneficial relationships.
See Alleventsalert for events near you.
3. Get out of your comfort zone
Events are a great way to engage with others in a different environment and get out of your daily routine. External company events give you the opportunity to meet other like-minded people and learn more about your industry.
Learn how other people do things and open your eyes to wise tips and tricks that can be useful in your business.
Leaving your comfort zone can be scary, but once you have overcome your initial fears, you will reap the rewards.
4. Personal development – invest in yourself
Attending events allows you to grow, learn, and revitalize your career to higher ground.
When you have a responsibility to support your company, it can be easy to forget about your progress. However, it is important to make sure that your personal growth gets the time and attention it deserves.
Outdoor events such as Disrupt in Berlin, Unbound in London and Edinburgh’s Startup Summit give you the opportunity to learn from others, build important contacts, and discover exciting career paths.
5. Empower People
There is nothing like the spirit or power of a live event. The difference between connecting with people online and meeting them personally is like listening to music on an iPod compared to previous tickets to rock concerts.
We love how events encourage people to think creatively, push boundaries and share their ideas with others.
Events are a great way to escape your daily obligations and open up new ways of doing things.
Indoor events can also help you improve staff morale, create a buzz in the office, and make people happy about the future.
6. Put things together
Focus on your clients and get people talking about your product at an attractive event.
Whether it’s hiring guest speakers or sponsoring a local organization’s fundraising marathon, events offer extra value to your customers and staff.
A forecasting team from the Midlands recently rocked the world of accounting with their series of guest speaker events. It has been reported that apostates reporting money in their open way of rewarding employees and welcoming clients are surprisingly different.
Cooper Parry brings their clients and staff with many experiences including TED Talk cinema tests, adult tea dances, and comedy nights to support mental health.
Business events do not require a strong focus on business. Create engagement activities that promote your brand and support your company’s culture. Research shows that 58% of marketing professionals believe that events and conferences are important in improving the customer experience.
7. Check the competition
Business events allow you to focus on your competitors. We are not talking about the secret work of 007 here, but rather we have learned from the mistakes of others and built on the things they have done well.
If you can’t beat them, join them.
Knowing your competitors can help you identify your unique marketing points and how you can get competitive. Also, once you have a better understanding of the market and competition, you can fine-tune your products and services to the right audience.
8. Show your success
Internal events are a great opportunity to celebrate your success as a team. The study found that a well-defined company vision and shared goals with all employees can improve the morale and pride of the organization.
Sales teams actively host events to celebrate success so why not expand this with all departments or bring together different teams to build a cohesive staff.
People want to know that they are working in an inspiring environment with happy prospects. If employees are actively interested in the success of their company, they are more likely to get better results.
At 4 pm every Friday, a start from London swaps their laptops for a cold beer.
The weekend starts early for the Streetbees boys as the whole company gathers for a weekly interview and an opportunity to celebrate everyone’s success.
A simple culture is a great way to keep morality high and entertain employees with the role they can play in the growth of the company. So much so, that it has become more widespread
9. Represent your company – good product exposure
Attending foreign business events allows you to spread the word about your business to a targeted audience and build connections, which can help your business grow.
Think about the type of people you want to be involved in, what events you can attend, and attend these events.
For example, if your company is looking for more technical boffins, go down to Junction Hackathon in Finland or HackZurich in Switzerland. These events are full of future businesses and some of the best coding talents in Europe.
10. Break the ice
Starting a new job can be scary – lots of new faces, new office, and jokes behind a joke right in your head.
Indoor events are a great way to make newcomers feel welcome, join the whole team, and connect with your company culture from day one.
There are a lot of fun ice-breaking games like ‘two facts one lie’ and ‘The Marshmallow Challenge’ that help make people talk and avoid that unpleasant silence.